After having recoil from Government Agencies and customers, today Apple announced that they are joining back the EPEAT Environmental Standards program. Today, Bob Mansfield, the Senior Vice President of Hardware Engineering wrote a letter to the angry customers and Government agencies’ sating that Apple is putting back their Products to EPEAT Environmental Standards.
Below is the complete Letter written by Bob Mansfield to customers of Apple.
[learn_more caption=”” state=”open”]We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT. It’s important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly, and much of our progress has come in areas not yet measured by EPEAT. For example, Apple led the industry in removing harmful toxins such as brominated flame retardants (BFRs) and polyvinyl chloride (PVC). We are the only company to comprehensively report greenhouse gas emissions for every product we make, taking into account the entire product lifecycle. And we’ve removed plastics wherever possible, in favor of materials that are more highly recyclable, more durable, more efficient and longer lasting. Perhaps most importantly, we make the most energy-efficient computers in the world and our entire product line exceeds the stringent ENERGY STAR 5.2 government standard. No one else in our industry can make that claim. We think the IEEE 1680.1 standard could be a much stronger force for protecting the environment if it were upgraded to include advancements like these. This standard, on which the EPEAT rating system is based, is an important measuring stick for our industry and its products. Our relationship with EPEAT has become stronger as a result of this experience, and we look forward to working with EPEAT as their rating system and the underlying IEEE 1680.1 standard evolve. Our team at Apple is dedicated to designing products that everyone can be proud to own and use. Bob[/learn_more]
The day before we told you about the news that Apple suddenly dropped their name from the list of EPEAT Environmental Standards. The thing that was blamed for Apple to get out from EPEAT was said to be due to the change in design. Recently Apple announced their new lineups for MAC Book Pro that has a new design making it difficult to recycle it and to replace the parts of the Retina MAC Book Pro. Therefore, Apple thought to get rid off this EPAT because they weren’t compatible with the design of Apple. You can read all the issue here. After dropping out from EPEAT, the San Francisco Government banned Apple products in their city. A part from Government, the customers also got angry on this huge mistake of Apple.
Today Apple realized its mistake and corrected it by joining in back with EPEAT Environmental Standards.